She’s the ultimate
renaissance woman.
EVENTS
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EVENTS ⭐
NEW PODCAST
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NEW PODCAST ⭐
My raging Google tab habit and constant media consumption have converged to create No Deep Dives – my brand new Video-First Audio Experience.
Since the beginning of my decade-long career, I’ve lived (and thrived!) at the intersection of the 4 C’s. Chaos, Commercial-Success, Conventional-Appeal and of course, Chronically Online. With “too many” contradicting interests and yet somehow, it just makes sense. No Deep Dives is my place to let all the aspects of The Flex Experience thrive.
Each episode is a hilarious, insightful and refreshingly original attempt at decoding the riddle of life.
If you’re a casual overthinker and a recreational ruminator, this is for you.
For media enquiries, contact Sarah Gargiulo
nodeepdives@flexmami.com
HIGHLIGHTS
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HIGHLIGHTS ⭐
WHAT DOES FLEX DO?
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WHAT DOES FLEX DO? ⭐
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A 2023 Logie-Nominee and Professional Opinion Haver, Flex has always created her own mould with a key focus on legacy, intention, and doing things differently. A face for TV, a voice for Radio, a mind for Podcasting. A penchant for starting the silly, serious, whimsical and taboo conversations that need to be had.
This is Flex’s superpower: cultivating dialogue and encouraging her community to think critically about themselves and the world around them. Her brand collaborations are so much more pay-to-place. They have lasting impact.
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The Success Experiment, a self-help guide for people who like shortcuts and instant gratification.
It is currently a Booktopia Top 10 Bestseller and Sydney Telegraph Non-Fiction Bestseller. The Success Experiment turned her expertise in self-betterment, self-accountability, and critical thinking into a career as an author.
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Winner of E! Online Social Star 2020, Yotpo Amazing Women in eCommerce 2022 Honoree and Instagram's Young Entrepreneur 2020.
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Logie-Nominated I’ve Got A Text With Josh and Flex, MTV Australia, Build Series Sydney, Recurring Panelist on Abbie Chatfield’s Love Island Afterparty.
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Flex is currently a National Radio Presenter at Flex and Froomes, however since the early/mid-2010s, Flex has been an authority in news, entertainment, and music hosting.
She hosted shows and segments on FBi, a local Sydney radio station. Her segment on Lucy Smith’s breakfast show “Up For It” was titled “Your Best Self” and defined itself as a “witty-as-fuck segment about self-betterment for 20-somethings,” a foreshadowing to her signature tenacious brand of critical conversation and self-accountability.
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Active and self taught since 2013, Flex has DJ’d nationally and internationally for artists like Billie Eilish, Doja Cat, SZA, Kaytranada, Tinashe, Goldlink, Masego, and more.
She has also worked with global brands, festivals, and on the radio: highlights include DJing for brands like Fenty Beauty, Nike, Adidas, JD Sports, and more; performing at Splendour in the Grass, Listen Out Festival, and Groovin’ The Moo; performing at the Archibald Prize, an esteemed award at the Art Gallery of New South Wales; DJing for stations like ABC/Triple J; and is currently the face of contemporary music of the Sydney Opera House.
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Named Instagram Australia’s #YoungEntrepreneur 2020, Flex is the Founder and CEO of the conversation card game, ReFlex.
Conceptualised and designed in house, ReFlex was initially created as merch for her brand, stemming from Flex’s penchant for deep, meaningful conversation.
The mission of ReFlex is “to show people everywhere the power of intimacy and deep connection through conversations. Memorable, enlightening, empowering, exciting, and game-changing conversations.”
In addition to this, in 2022 she founded Shop FlexMami: a haven of merchandise for her fans.
In 2023, she founded Post Primadonna: jewellery and accessories for the main character.
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Conceptualising and producing 18K Gold jewellery for the main character via Post Primadonna.
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Clients include: ALFW Season 8 Launch, Sonos, Spotify, MTV, Dyson, Squarespace.
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Currently hosting Flex and Froomes, a national #1 Drive radio show and daily podcast.
More recently, Flex hosted the third-ever Spotify Original podcast, titled “Flex’s Semi Factual History Lessons” and Overshare podcast with Mamamia.
In 2018, Flex created the podcast “Bobo & Flex” with Bobo Matjila, a cross-continental psychology and lifestyle podcast centered around two Black women, connecting through their individual and unique experiences of Blackness.
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Flex has interviewed figures like Olivia Rodrigo, Cody Simpson, Guy Sebastian, Tkay Maidza, Peking Duk, Gang of Youths, Jessica Mauboy, Dean Lewis, Chani Nicholas, Chantelle Otten, and Thandi Phoenix.
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"My whole life I’ve had this hyper-individuality complex”